Scality, a recognized leader in cyber-resilient storage software for the AI era, has announced that Laura Hirshman, its Senior Channel Marketing Manager, has been named an honoree on CRN’s 100 People You Don’t Know But Should list for 2025. The annual recognition, compiled by CRN®, a brand of The Channel Company, highlights behind-the-scenes leaders who play a pivotal role in the IT channel ecosystem, ensuring that partners, resellers, and service providers are positioned for long-term success.
Hirshman earned her spot on this prestigious list for her strategic vision and hands-on execution in building the infrastructure that underpins Scality’s partner ecosystem. She spearheaded the launch of Scality’s global partner portal, orchestrating cross-departmental collaboration to align with partner needs and deliver on schedule. Beyond operational excellence, she created a strategic marketing framework that has become foundational for major product launches to the Scality partner community. Notable initiatives under her leadership include the high-impact introduction of the ARTESCA+ Veeam unified software appliance and the Scality Cloud & Service Provider (SCSP) licensing program—both tailored to resonate directly with distributors, VARs, and solution providers.
Eric LeBlanc, ARTESCA GM and Channel Chief at Scality, praised Hirshman’s achievement, noting that her creativity and commitment have not only shaped internal strategies but also strengthened the company’s ability to empower its partners. He emphasized that her work reflects Scality’s broader mission of fostering collaboration and driving partner success at every level of the channel. CRN’s editorial team echoed this sentiment, with VP of U.S. Content Jennifer Follett underlining the critical role that unsung professionals like Hirshman play in fueling a thriving IT channel ecosystem.
This recognition is more than an individual accolade—it underscores the vital importance of strategic marketing, partner enablement, and behind-the-scenes innovation in ensuring success in today’s competitive technology landscape. For Scality, it reaffirms the company’s strength in building not only cyber-resilient solutions but also an ecosystem where partners can grow and thrive.
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