The most disruptive current retail will be on display at Fira de Barcelona at the second Retail & Brand Experience World Congress, to be held from 12th to 14th May 2020 at the Gran Via venue. This is a different international event that provides an overview of the transformation of trade and the new role of brands, prioritizing the consumer’s emotions and didactically … [Read more...] about The 2nd Retail & Brand Experience World Congress, 12-14 May 2020, Gran Via, Barcelona
Fira de Barcelona
Fira de Barcelona adds cutting-edge IoT technology to its Gran Via venue
Fira de Barcelona, with the goal of updating and improving the services and facilities of one of the most modern fair venues in Europe, has deployed a network of temperature and humidity sensors throughout the Gran Via venue that can be monitored in real time to optimize the comfort of both exhibitors and visitors. Thus, Fira becomes a pioneer in furnishing an entire exhibition … [Read more...] about Fira de Barcelona adds cutting-edge IoT technology to its Gran Via venue
