President of FutureCast and Barkley Partner to Discuss Marketing to Gen Z in the Age of Snackable Content
ICR, a leading strategic communications and advisory firm serving roughly 600 private and public company clients, today announced that Jeff Fromm, president of FutureCast and partner at Barkley, will deliver a keynote presentation at the 21st annual ICR Conference, one of the largest investment conferences of the year. The conference will take place January 14th – 16th, 2019 at the Grand Lakes Resort in Orlando, Florida with Mr. Fromm’s presentation, “Marketing to Gen Z in the age of snackable content” being held on Monday, January 14th at 12 p.m.
“We are thrilled to welcome Jeff Fromm as our keynote speaker for our 21st annual conference,” said Tom Ryan, Chief Executive Officer, ICR. “Every generation has a unique set of behaviors and as we assess the value of Gen Z, brands need to better understand this demographic to drive long term growth and loyalty. We look forward to learning from Jeff’s expertise and valuable insight, particularly as we head into the New Year.”
Mr. Fromm is a subject matter expert and professional speaker on consumer trends, marketing, millennials, and innovation with more than 25 years of brand marketing consulting experience. He is a contributing writer to Forbes and a co-author of three books: “Marketing to Millennials,” “Millennials with Kids” and “Marketing to Gen Z.” As the president of FutureCast, a consumer trends consultancy that is a division of the ad agency Barkley, Jeff applies trends to create marketing and innovation best practices for select clients including: Amazon, Dairy Queen, Hershey, and Wingstop. His humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.
In addition to Mr. Fromm’s keynote presentation, public company presentations will take place on Monday, January 14th and Tuesday, January 15th, and private company presentations on Wednesday, January 16th.
For over two decades, the ICR Conference has engaged the management teams of more than thousands of premier public and private growth companies, institutional investors, sell-side research analysts, private equity professionals, sponsoring investment bankers and select media each year, to network, discuss industry trends and share their strategies. Past attendees have benefited from the three-day event, which is valued for its dynamic format featuring main stage presentations from the innovators and entrepreneurs of today’s leading companies, followed by interactive breakout sessions.
Sponsors of the 2018 ICR Conference are AlixPartners, Baird; Bank of America Merrill Lynch; Barclays; William Blair; BMO Capital Markets; Citigroup Markets & Banking; Cowen and Company; Credit Suisse; Deutsche Bank; Duff & Phelps; Goldman, Sachs & Co; Guggenheim; J.P. Morgan; Jefferies LLC; KeyBanc Capital Markets; Latham & Watkins LLP; Morgan Stanley; Piper Jaffray; Raymond James; RBC Capital Markets; Ropes & Gray LLP; RSM; Stephens Inc., Stifel; SunTrust Robinson Humphrey; Telsey Advisory Group; True Search and Wells Fargo.
The full conference schedule is available at http://www.icrconference.com/schedule/.
The event is by invitation only. To request an invitation, please visit http://www.icrconference.com or email [email protected]. Follow the ICR Conference on Twitter at @ICRPR and join the conversation using the #ICRConference hashtag.
About The ICR Conference
The ICR Conference is a unique platform where public and private company management teams, institutional investors, sell-side research analysts, investment bankers, private equity professionals and select media connect and network with one another as the year begins. The event is one of the largest investment conferences of the year, featuring presentations by more than 150 public and private companies, with attendance regularly exceeding 2,300. For more information please visit http://www.icrconference.com.
About ICR
Established in 1998, ICR partners with companies to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 500 clients in approximately 20 industries. Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America maintaining offices in New York, Norwalk, Boston, San Francisco and Beijing. ICR also advises on capital markets transactions through its ICR Capital subsidiary. Learn more at www.icrinc.com.
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