• Skip to main content
  • Skip to secondary menu
  • Skip to footer

ESN.net

event sharing network

  • Share Your Event
    • Make a Contribution
  • Events
  • Job Board
  • Markets
  • About
    • Event Marketing: A Catalyst for Business Success
    • Leveraging Social Media for Event Promotion: A Winning Strategy
    • Targeting the Right Audience: The Key to Successful Event Promotion
    • The Power of Media: Maximizing Event Promotion through the Media
    • Capturing the Moment: The Importance of Photo and Video Coverage in Event Promotion
    • Voices of the Event: The Power of Interviews as a Promotion Tool
    • The Power of Podcasts: Using Audio as a Tool for Event Promotion
    • Bridging the Gap: How Virtual Events Complement Physical Ones and Expand Reach and Audience
    • The Future is Now: How Innovation is Revolutionizing Event Management and Promotion
  • Contact

Lead Generation World Conference 2022, January 16-18 2022, San Diego

December 30, 2021 By admin Leave a Comment

DMS Leaders Share Insights on the Future of Data & Consumer Experiences During 2022 Lead Generation World Conference
Industry experts CTO Jason Rudolph, CMO Kathy Bryan & Director of Social Media Lauren Konopelski take the stage

December 30, 2021
CLEARWATER, Fla. – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced a premier lineup of seasoned industry leaders to speak at this year’s Lead Generation World conference. Chief Technology Officer (CTO) Jason Rudolph, Chief Marketing Officer (CMO) Kathy Bryan and Director of Social Media Lauren Konopelski of DMS will provide actionable strategies and expert insights during two impactful thought leadership sessions.

Combining their decades of experience and deep industry insights, Rudolph, Bryan and Konopelski are uniquely positioned to identify and share current industry trends, provide actionable strategies to win in the new year and inspire marketers to uncover the best ways to harness the power of data and elevate their advertising strategies.

As a panelist of the “The Marriage Between Data and Consumer Experience: How The Industry Continues To Evolve In 2022” session, Rudolph will share his direct experience on how companies can successfully use data to improve consumer experiences and increase conversions and sales for their organizations. Rudolph will be speaking alongside fellow seasoned industry leaders, including Matt Tillman of RateMarketplace, Zora Senat of Infutor, Dee Anna Mcpherson of Invoca and Ross Shanken, former CEO of Jornaya.

“The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph. “Advertising interactions in 2022 and beyond will be shaped by re-activation, re-engagement and retention through the deployment of data signals. The more brands and advertisers know about the best practices of using real-time data strategies across media channels, the more money-making opportunities they can create and sustain.”

As CTO for DMS, Rudolph leads the development of the Company’s industry-leading proprietary, end-to-end advertising technology. He is responsible for continuously advancing DMS tech capabilities to meet the targeting, tracking and optimization needs of the Company, its advertiser clients and publisher partners.

During the “Mastering The Pace Of Change: Tomorrow’s Digital Media Environment Won’t Be The Same As Today’s” session, Bryan and Konopelski, alongside fellow industry leaders Amanda Farris of Phonexa and Tracy Laney of Active Prospect, will predict future best practices of performance advertising. From the power of AI to leveraging data to target key audiences on social media, attendees will hear expert thoughts on emerging best practices for 2022 and beyond.

“Digital advertising changes as often as digital media evolves – which means it’s always changing,” noted Bryan. “To foster a forward-thinking mindset, performance marketing professionals must keep up with the rapidly changing digital media landscape and invest in the strategies that will continue to deliver results.”

Bryan is an expert at identifying innovative and engaging marketing strategies that engage audiences and get them to take action, leveraging her strong B2C and B2B expertise, including multi-channel marketing campaign management, brand management, demand generation, content marketing and marketing research. As CMO for DMS, Bryan leads all aspects of corporate marketing and communications for the Company and its brands, successfully reducing marketing expenses while scaling results. In 2020, Bryan co-founded Women of Martech, a professional organization dedicated to increasing the recognition of the power of women in the martech industry. In 2021, Bryan was awarded the second-annual Tim Burke Pioneer Award by the Consumer Consent Council and recognized as an exceptional professional creating significant impact within the performance marketing space.

Konopelski has a proven track record of pairing strong creative strategy with data-driven insights to produce consistent and strong ROI. Her diverse skill set allows her to play a key role in driving new product innovation and strategic positioning across all media channels. As Director of Social Media, Konopelski is responsible for creating the overall strategy to produce successful data-driven paid social media campaigns for DMS clients and proprietary sites.

Lead Generation World brings together professionals in the performance marketing industry, representing lead buyers, lead sellers and service providers and those that want to improve their lead generation campaigns from creation to close. LGW creates an important forum for industry experts to network, share knowledge, discuss industry trends and learn strategies for growth.

About Digital Media Solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, expansive media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

Filed Under: events

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • Association of Southeast Asian Nations (ASEAN) Insurance Summit, which is scheduled for 5 December 2023, in Halong City, Vietnam
  • RE+ 2023 has been a success
  • RhythmWorld 2023 Security Conference, October 16–18, 2023, Grand Hyatt Regency Denver, BROOMFIELD, Colo.
  • NuScale Power Corporation Analyst Day, October 6, 2023
  • The Air, Space & Cyber Conference (ASCC), September 11-13 2023, Gaylord National Resort & Convention Center in National Harbor, Maryland
  • ZGM 2023: Explore the Boundless Creativity of Generative Media, August 25, 2023
  • CMMC CON 2023, September 27, 2023
  • The Jefferies Semiconductor, IT Hardware & Communications Technology Summit will be held on August 29-30, 2023, at the Four Seasons Hotel in Chicago, Illinois
  • Unlock the Secrets of “Girl Math”: Mastering Fashion Economics with Cost-Per-Wear Analysis, August 17, 2023
  • Event Brief: Transform Your Side Hustle into a Multimillion-Dollar Business with the Perfect Domain Name

Media Partners

  • Calendarial
  • Technology Conferences
  • Event Calendar
The Oppenheimer 26th Annual Technology, Internet & Communications Conference will be held virtually on August 8-9, 2023
American Solar Energy Society’s 52nd National Solar Conference SOLAR 2023, August 8-11, 2023 Boulder, CO
HELI EXPO 2023, March 6-9, 2023, Georgia World Congress Center, Atlanta, Georgia
ICMI Contact Center Expo, May 17-18, 2023
KeyBanc Capital Markets Thought Leadership Forum 2023, August 6-8, 2023, Vail, Colorado
NVIDIA GTC, a global conference for the era of AI and the metaverse, March 20-23, 2023
DattoCon22, September 11-13 2022, Walter E. Washington Convention Center, Washington, D.C.
The global State of Open Data Policy Summit takes place on Tuesday, 17 May from 17 CET!
Intel® Innovation 2023, September 19-20 2023, San Jose McEnery Convention Center, San Jose, California
DE{CODE} 2023, a conference for WordPress developer community, will take place virtually from March 21-23, 2023
Upcoming Trade Shows in 2023
Fintech iFX EXPO which will take place from 19th to 20th of May 2021 at the Grand Hyatt Hotel, Dubai
InfoComm, June 8-10 2022, Las Vegas
IMEX, the largest trade show in Europe for the meetings and events industry, May 31 -June 2, 2022, Frankfurt, Germany
Gastech 2023, 5 – 8 September 2023, Singapore

Media Partners

  • Technologies.org
  • 3v.org
  • Market Analysis
Cybertech 2023 kicks off in Tel Aviv
China’s Quest for Indigenized Semiconductor Production: Hurdles and Challenges Ahead
Media and Technology: Crafting the Saga of Modernity through Innovation and Connectivity
The Unstoppable Rise of RISC V Architecture
Canva Launches Brand Management Features and AI-Powered Design Tools to Empower Creatives and Professionals
Nx Raises $8.6M to Make JavaScript Monorepos Mainstream
CaPow has raised $7.5 million in a seed funding round to bring its battery-free, wireless energy delivery system to autonomous robotics
SpyCloud Raises $110 Million in Funding to Revolutionize Digital Identity Protection
Goose Insurance Services, a Vancouver-based insurance technology company, has recently closed a $4 million Series A funding round
wefox Closes US$400m Series D Round at US$4.5bn Post-Money Valuation
Emergence of chiplet market
Why are PC sales falling down?
Navigating Uncertainty: Prioritizing Hydrogen R&D Efforts for a Sustainable Future
The decoupling of the semiconductor industry from China is heavily dependent on ASML
Luxury retailers are sceptical about a strong rebound in demand in China

Copyright © 2022 ESN.net

Media Partners: Technologies, Market Analysis & Market Research and Exclusive Domains

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT